Engineering telemetry
& logging systems
that compound at scale.
Hi, I'm Adi :) — a Senior Software Engineer at Pinterest on the Metrics Quality team. Over the past 3+ years, I have owned the telemetry systems behind impression, clickthrough, time-spent, and video instrumentation across pinterest.com and mWeb — shipping platform changes that quietly compound into ad-revenue, engagement, and event-deliverability wins for the whole web surface.
A brief summary, told over coffee.
I am a Senior Software Engineer at Pinterest within the Metrics Quality team, focused on web client telemetry and logging infrastructure. My day-to-day work centers on owning the systems behind impression, clickthrough, time-spent, and video instrumentation across pinterest.com and mWeb — shipping platform changes that compound into deliverability and revenue wins.
I am recognized by peers and leadership for stepping outside my team scope to unblock adjacent organizations, running cross-functional initiatives (like our Web Video task force), and taking end-to-end ownership from problem identification through shipping.
Before Pinterest, I modernized Lightspeed's legacy payment backbone using React and strangler-pattern architectures, and spearheaded architecture for merchant stacks at Paytm Labs. During my PayPay secondment in Tokyo, Japan, I bootstrapped merchant onboarding and SSO auth verification for an app that grew to 50M+ users.
Outside of raw engineering, I invest heavily in technical community and learning — founding and running Pinterest's Professional Book Club for the past two years, speaking at our Web Guild, and onboarding engineers onto our telemetry systems.
Where I have left my engineering fingerprints.
Senior Software Engineer
@ Pinterest
Metrics Quality // Client Telemetry Frameworks- Unified Impression Pipeline: Conceived, designed, and delivered a 6-month system consolidation that merged four divergent client-side logging implementations into a single unified client-side pipeline, modifying dozens of core components and unblocking framework migrations with zero metric loss.
- Client Caching primitive: Designed the web-client caching primitive using browser database storage and Service Worker background synchronization. Rescued millions of dropped event logs daily from network failures and raised clickthrough match rates across core user paths.
- Context-Log Retry Pipelines: Built client-side context-log retry systems, identifying self-DDoS query spikes and implementing cooldown timer delays and cache-invalidation policies to increase cache capacities and deliverability during outages.
- Media Telemetry Auditing: Headed a cross-functional task force to identify and resolve media playback telemetry issues affecting mWeb sessions. Shipped custom linting and autoplay metrics configurations, improving overall media impressions and dropping redundant event logging noise — recognized by staff and principal technical leadership for end-to-end ownership.
- Metrics Accuracy Audit: Directed cross-functional audit with Data Science correcting click measurements across right-click, middle-click, and visibility changes, resolving race conditions and lifting outbound click and ad clickthrough measurements.
- Telemetry Integrity & Spam Defense: Partnered with security and spam organizations to resolve client match-rate anomalies, contributing to a massive reduction in spam accounts and spam impressions served. Investigated and resolved long-standing unexplained active user metric drops.
- On-Call & Test Pipeline Optimization: Owned a substantial portion of team on-call cycles, authoring incident triage tooling and logging manager dev guides. Stabilized metrics testing pipelines, resolving major query timeouts to cut test execution latency by over 160%.
- Central Metric Catalog: Drove integration and bulk-upload pipelines to catalog thousands of client-side metrics into the central corporate metrics repository.
Senior Software Developer
@ Lightspeed Commerce
Omni Payments // React Systems Modernization- Strangler-Pattern Migration: Modernized Lightspeed Retail's legacy payments backbone, migrating from legacy Backbone to high-fidelity React infrastructure while integrating Stripe and Adyen payment terminals, lifting merchant revenue.
- CI Gate E2E Testing: Introduced and architected the team's custom Cypress-based E2E framework, completely eliminating critical payment transaction flow regressions.
- Retail Tipping Platform: Shipped the flagship retail tipping architecture using Electron.js and web sockets, while coaching junior developers on secure payment systems and API protocols.
Web Developer
@ Paytm Labs // PayPay (Tokyo)
Merchant Portals // Founding Team Secondment- PayPay Tokyo Secondment: Selected for the founding software team in Ginza, Tokyo. Bootstrapped PayPay's entire merchant onboarding flow and engineered a custom SSO Auth portal with sub-100ms verification. PayPay scaled to 50M+ users and 1M+ merchants.
- BFF Pattern and observabilities: Introduced Backend-for-Frontend (BFF) structures, cutting checkout client initialization times by 70% and contributing to ~150% Month-over-Month checkout revenue expansion.
- CI/CD pipelines: Configured automated build pipelines (Jenkins, AWS EKS, Kubernetes) and observability monitors (ELK, Datadog, Rollbar).
Software Engineer @ Just Energy
Lead Generation // Angular Platform Revamp- User Tracking & Lead-Gen Service: Architected an in-house user tracking pipeline (C#, Azure Search, NoSQL databases) producing ~10K additional consumer leads monthly.
- Angular Portal: Spearheaded the layout revamp and optimization of the flagship business platform.
Mobile Developer @ Vale Canada
Mining Enterprise Applications- Enterprise Mobile Apps: Crafted cross-platform mobile products (Ionic, Xamarin) connecting .NET server clusters to SAP and BMC management portals.
- Helpdesk cost reductions: Shipped helpdesk web systems that slashed internal operational expenditures by ~$10K/month.
⚡ TECHNICAL LEADERSHIP & COMMUNITY
Founded and have run Pinterest's cross-team learning forum for ~2 years — cited by management as a highly meaningful culture investment.
Spoke on data-driven debugging using internal data query pipelines, helping on-call engineers self-serve.
Recurring audit lead at Pinterest, walking external auditors through SOX compliance controls and telemetry security structures.
Onboarded 5+ developers on logging architecture, conducts technical interviews, and represented Pinterest at university recruiting events.
Try the web video telemetry simulator.
Video Telemetry Simulator
Adi led a deep dive resolving issues in mWeb video telemetry session playbacks. Toggle states below and observe real-time client analytics logging, cooldown retry blocks, and network sync events in the Observability Console.
Occasional field notes from a career of shipping.
The Japanese Payment Revolution & Rise of PayPay
Witnessing PayPay's success first-hand years after building its merchant onboarding portal in a Ginza WeWork. How PayPay transformed a cash-dominant society.
Cypress Parallelization on Jenkins with Sorry-Cypress
How we converted a 40-minute payments suite into a 4-minute CI validation gate without structural YAML clutter.
Technical experiments built on weekends.
Plutus
A natural language chatbot for personal accounts. Leveraged Finicity secure channels to query real-time transactions and parse user inquiries.
Project Cleo
AI cooking companion powered by fastText and spaCy. Suggests recipes from user inventories (e.g. three sad onions and half a lemon).
Tender Ninja
Independent constructor bidding portal. Mapped operations friction, designed the product spec, and shipped frontend/backend databases.
Initiate contact.
Send a good email,
get a good email back.
adityatrivd@gmail.com
Always up for coffee chats in Toronto or debates on telemetry primitives, payment systems, parallelized test CI gates, and economic models.